@gucci
Gucci Official
Under the creative direction of @alessandro_michele Gucci is redefined as a luxury brand with a contemporary approach to fashion.

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In detail, a sequin gown styled with a GG motif small cross-body bag. Shop the #GucciPreFall20 collection through link in bio. @alessandro_michele #AlessandroMichele
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23 hours ago
The Horsebit defines leather sandals with a chunky heel and square shaped toe. Shop the #GucciPreFall20 collection through link in bio. @alessandro_michele #AlessandroMichele
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1 day ago
Soft knits in wool blends from the #GucciPreFall20 collection in cardigan and crew neck styles feature distinctive buttons and details. Shop the collection through link in bio. @alessandro_michele #GucciEyewear #AlessandroMichele
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2 days ago
Designed as gifts for Chinese Valentine’s Day, a lineup of accessories including the #GucciPadlock shoulder bag feature a special motif that mixes cartoon apples and the House’s GG motif. Discover more through link in bio. @alessandro_michele #AlessandroMichele #GucciPreFall20
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3 days ago
Apples are playfully combined with the GG motif to define a lineup of ready-to-wear pieces and accessories designed as gifts for Chinese Valentine’s Day. Discover more through link in bio. @alessandro_michele #AlessandroMichele #GucciPreFall20
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4 days ago
Introducing a special accessories collection of styles to celebrate Chinese Valentine’s Day featuring cartoon apples playfully combined with the House’s GG motif. Discover more through link in bio. @alessandro_michele #AlessandroMichele #GucciPreFall20
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4 days ago
Award-winning actress and director #AnjelicaHuston, designer @susiecaveofficial and actress Jodie Turner-Smith @jodiesmith appear in an image from the new @guccibeauty campaign shot by @floriasigismondi with new scent Gucci Bloom Profumo di Fiori—held here by singer songwriter @florence Welch. Profumo di Fiori unleashes the addictive magnetism of Tuberose Essence, blended with Jasmine Sambac Closed Buds and Jasmine Sambac Absolute. Discover more through link in bio. #GucciBeauty #InBloom #AlessandroMichele @alessandro_michele #ProfumoDiFiori
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4 days ago
“Perfume is like a spell, and the women wearing it put a spell on the world. Flowers, in this case, mediate this spell, and Gucci Bloom Profumo di Fiori is a powerful conversation with them. It is intense, it really enters the world of nature. Letting the flowers speak, fearlessly, was the real challenge when Alberto Morillas and I created this fragrance,” @alessandro_michele on new @guccibeauty fragrance Gucci Bloom Profumo di Fiori—a natural green scent that explores the rich floral quality and creamy depth of Tuberose—shown here with the original scent Gucci Bloom Eau de Parfum. Discover more through link in bio. #GucciBeauty #InBloom #AlessandroMichele #ProfumoDiFiori
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5 days ago
First seen on @guccibeauty, an image from the new campaign photographed by @floriasigismondi, Gucci Bloom Eau de Parfum is shown in the hand of @florence Welch. The fragrance is inspired by the idea of absolute authenticity, the freedom to be who you are. The scent is characterised by a trio of Jasmine Bud extract, Tuberose, and Rangoon Creeper. Discover more through link in bio. #GucciBeauty #InBloom #AlessandroMichele @alessandro_michele #ProfumoDiFiori
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6 days ago
Presenting new @guccibeauty scent Gucci Bloom Profumo di Fiori. Held by @florence Welch, the fragrance is encapsulated in a honey yellow toned bottle, the new fragrance heroes Tuberose blended with Jasmine Sambac Closed Buds and Jasmine Sambac Absolute. The accord is enriched by Ylang Ylang, Sandalwood and Sun Drenched Woody notes. Driving an elegant and distinctive trail, the Orris Concrete is blended with the resinous warmth of the Benzoin and softened with a sensual cloud of Musky notes. Discover more through link in bio. #GucciBeauty @alessandro_michele #AlessandroMichele #InBloom #ProfumoDiFiori
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7 days ago
The new @guccibeauty Gucci Bloom campaign opens with @florence Welch exploring the abandoned theatres of La Scarzuola, a surrealist architectural compound built around an old Franciscan convent. Award-winning photographer and director @floriasigismondi creates a garden of dreams where magic blooms and intensifies to its crescendo with a floral explosion showering the four protagonists: award-winning actress and director #AnjelicaHuston, singer songwriter #FlorenceWelch, actress Jodie Turner-Smith @jodiesmith and designer @susiecaveofficial. Some scenes take inspiration from the popular French musical film ‘Peau d'Âne,’ directed by Jacques Demy. Discover more through link in bio. #GucciBeauty @alessandro_michele #AlessandroMichele #InBloom #ProfumoDiFiori The stop motion flower sequences in the campaign are animated by the #BrothersQuay.

Music: ‘Fade Into You’ Performed by Mazzy Star

Written by Hope Sandoval and David Roback

Published by Sand Devil Music and Salley Gardens Publishing

(P) 1993 Capitol Records, LLC

With kind permission of Universal Music GmbH (Switzerland)
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8 days ago
Photographed by award-winning photographer and director @floriasigismondi with creative direction by @alessandro_michele and art direction by @christophersimmonds, the new @guccibeauty Gucci Bloom fragrance campaign tells the story of four women living in a garden of dreams: award-winning actress and director #AnjelicaHuston, singer songwriter @Florence Welch, actress Jodie Turner-Smith @jodiesmith, and designer @susiecaveofficial. Discover more through link in bio. #GucciBeauty @alessandro_michele #AlessandroMichele #InBloom #ProfumoDiFiori
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8 days ago
Unleashing a new type of creativity, for the #GucciFW20 campaign #GucciTheRitual models capture themselves in their daily lives from the comfort of their own, intimate spaces wearing looks by @alessandro_michele. A photography of @ottozns and @not_sartre by @ottozns and @not_sartre. Discover more through link in bio. #AlessandroMichele
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9 days ago
For #GucciTheRitual, @alessandro_michele abdicated his role of director and presents the #GucciFW20 collection in a campaign featuring the models in their everyday situations, in images taken by them. Discover more through link in bio. #AlessandroMichele #GucciFW20
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9 days ago
Forging a campaign from a different point of view, for #GucciTheRitual the clothes traveled to the houses of the cast of models including @aronvitorr who wears #GucciFW20 denim pants with blazer worn over striped sweater. Discover more about the new campaign through link in bio. #AlessandroMichele #GucciFW20 @alessandro_michele
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10 days ago
In a self-portrait for #GucciTheRitual, @vincent.han.gogh holds the new #GucciJackie1961 bag featuring a long removable strap. Designed by @alessandro_michele Jackie 1961 flies above traditional accessory classifications with its non-binary attitude, versatile size and flexible styling possibilities. The style featured in this image is now available through link in bio together with a selection of leather styles available for pre-order. #AlessandroMichele #GucciFW20
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10 days ago
“I decided to let the clothes travel towards the houses of the cast of models – the characters that have embodied my stories for years; individuals I chose precisely, over time, for their uniqueness that usually brings my campaigns to life. I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life” @alessandro_michele gave the models of #GucciTheRitual campaign no script to follow. Discover more about the new campaign through link in bio. #AlessandroMichele

Music: ‘Alright’ by Supergrass.

Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright)

Courtesy of BMG Rights Management (Italy) srl Alessandro Michele explained.
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11 days ago
A new type of creativity is unleashed for the #GucciFW20 campaign #GucciTheRitual. The self-portraits of the models are created from a brief to simply inhabit the looks by @alessandro_michele in their daily lives from the comfort of their own, intimate spaces and record themselves doing so, including @laminelo wearing a tailored jacked and shorts, with GG socks and leather moccasins. The campaign is art directed by @christophersimmonds with creative direction by #AlessandroMichele.
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12 days ago
‘Galleon Ship’ taken from ‘IDIOT PRAYER: Nick Cave Alone at Alexandra Palace’ a film shot this June featuring the artist @nickcaveofficial performing solo at the piano at the iconic London venue. In the video, #NickCave wears a custom #Gucci pinstripe wool three-piece suit with peak lapel, silk shirt and leather Horsebit loafers. @alessandro_michele #AlessandroMichele
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12 days ago
On the cover of @missionmagazine’s issue four that honors the LGBTQIA+ community, @amandlastenberg wears a pair of denim pants with a blazer jacket from #GucciSS20 by @alessandro_michele. #AmandlaStenberg is captured by photographer @lilmami_lani and styled by @simonrobins1000. #GucciEditorials #AlessandroMichele
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13 days ago