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Being on our Team means we’re in this together. United in solidarity. Unstoppable in the pursuit of equality. Prevailing through obstacles. Creating change despite adversity. Reclaiming our spaces. Celebrating the Black roots of Pride. Leading by example, for the next generation. We honor the strength and creativity of the LGBTQIA+ community. Let’s ensure a future where we can ALL #BeTrue. #UntilWeAllWin

This year’s BeTrue campaign spotlights six athletes, who together form a winning team of advocates & role-models: @afranch23, @bougardd, @itsaquintonthing, @napoleonjinnies, @pinkmantaray, and @tierna_davidson.

Link in bio to learn more.

🎥 @dielamb
🎶 @lotic
🗣️ @jusss_precious
🎽 @larissabechtold
5 days ago
We will continue to stand up for equality and work to break down barriers for athletes* all over the world. We will do and invest more to uphold longstanding commitment in supporting the Black community and partnering with world-class organizations dedicated to ensuring racial equality, social justice, and greater access to education. ⠀

For more information, please click the link in the bio.
19 days ago
Let’s all be part of the change. ⠀

1 month ago
No matter what we’re up against, we are never too far down to come back. #YouCantStopUs

See link in bio to join us.
1 month ago
Today, we're not playing for a trophy. We're playing for something much bigger. #PlayForTheWorld
1 month ago
Now more than ever, we are one team.⠀
#playinside #playfortheworld
3 months ago
With love, Your Nike Family
3 months ago

“I think it is really important for black women to see themselves in others. We need to start sharing our stories more. We need to find ways to support each other, talk about hair and running because my gosh it’s hard. And also celebrate each other.” - @j_nesi

The final episode of the Common Thread series with Uninterrupted highlights those who relentlessly go forward together, from the track to the streets. Celebrating the power of sport to create community, inclusivity and sisterhood, athletes @vashtizzle, Jasmine Nesi of @rungrlco, and @sahraisha of @asra.club emphasize how our strides are united, moving through a marathon of collective progress. #BHM #UntilWeAllWin

🗣️: Vashti Cunningham
🎥: @childotu
4 months ago
They wanted you to smile more.
They wanted you to be more polite.
They wanted you to scream a little softer.
They wanted you to be less aggressive when you won.
They wanted you to walk away when you made mistakes.
But instead of just becoming the player the game wanted?
You became the player it needed.
4 months ago

(sound on)
4 months ago

“My color doesn’t stop me from doing what I want to do. We’re all playing with the same ball, we’re playing with eleven players on each side. Football isn’t made for a certain person. Football is a universal language, anyone can play it.” - Debra Nelson

The second episode of the Common Thread series featuring Debra Nelson (@FootballBeyondBorders), @its_kairabaaa (@fcharlem) and @cdunn19 (@uswnt) focuses on sport’s ability to transcend borders and boundaries with something as simple as a ball and a goal.

🗣️: Crystal Dunn
🎥: @childotu
4 months ago

“Representation matters, and you can’t become something that you don’t see.” - @Ingridsilva

Together, a prodigy from Brazil who became the face of modern ballet, and a young dancer in Florida uplifting anyone who sees him move are united by a common thread.

The first episode of the Common Thread series focuses on representation in sport, with athletes Ingrid Silva and @alexanderrthomass showing the next generation what is possible when we believe our passions cannot be limited, and no barriers can hold us back. #UntilWeAllWin

🗣️: @serenawilliams
🎥: @childotu
4 months ago

“It doesn’t matter if you’re in a wheelchair, in your 80s, or what race or gender you are. Everybody can play tennis.” - @dylanalcott

Dylan is more than a top tennis player. He has used his success on the court as a vehicle to challenge perceptions about disabled people and push for inclusivity universally. “If you have a body, you really are an athlete,” says Dylan.

This is how you change the game. #justdoit
4 months ago
The Future of Sport is here. #Nike2020

Head to our link in bio to join us.
4 months ago
“At first, my abuela, she didn’t get it. ‘Dalia, it’s too rough for a girl. Your mom was a cheerleader – why don’t you be a cheerleader?’ Football is where I get my strength. Where I prove that nothing is off-limits. Where I can be whatever I want.”

Dalia Hurtado’s family had specific expectations of her: Work hard, get good grades, and follow in her mother’s footsteps as a cheerleader. But cheering on the sideline was never an option for Dalia.

As a kid in Mexico, she was the only girl who would play soccer with the boys, and after moving back to East LA with her abuela, she set her sights on football. At 16, she became the only girl to make the varsity team at her high school. Two years later, she’s inspired more girls to play football at her high school.

Through football, Dalia is re-writing the story her family wrote for her, breaking through stereotypes, and empowering her community to do the same – one game at a time.
5 months ago
Mamba forever.
Our condolences to Kobe and Gianna's family and everyone involved in today’s tragedy.
5 months ago
“Everyone deserves the right to be well. It’s just a matter of investing in it.” @nicoleacardoza is invested in helping close the wellness gap.

Thanks to a donation based yoga class in college, Nicole was able to feel at home in her body for the first time. Ever since, she’s made it her mission to help others experience the same.

Whether introducing kids to mindfulness in school through @yogaFoster, or investing in underestimated entrepreneurs through @ReclamationVentures, she’s helping change the landscape of wellness for good.

Because Yoga should not have a type. Yoga is for all.
5 months ago
“When we started to play we were in elementary school, we must’ve been around 12 years old. And well, we’re still together.” - Adela

Meet Hoops Abuelas, a crew of 16 women proving the only number that really matters is the one on your jersey. Hailing from Orizaba, Mexico, the team has been playing since 1952, and credits their skills, values, and sisterhood for keeping them strong for the past 67 years. #JustDoIt

Watch “In Good Company: Hoops Abuelas” on @nikewomen’s IGTV.

🎥: @changeme2012
📸: @asdavidelliott
6 months ago
Just a kid from Akron, building a legacy that extends far beyond the basketball court.

@kingjames is using the power of sport to help change the game for every kid from Akron and beyond. His story will never be repeated, and that's exactly the point. #JustDoIt
6 months ago
“We’re brothers, we shared the same room when we were kids. The fact that there were two future players in that same room who would be lucky to have great careers is remarkable.” - @marcgasol

“It is a lot of fun. We just feel so lucky, you know. That two brothers, doing what we love, at the level that we have achieved, it’s very rare.” - @paugasol

Pau and Marc Gasol first picked up a basketball in a small suburb of Barcelona, Sant Boi De Llobregat. From here they would start their journey to the NBA, FIBA World Championships and their ultimate goal – inspiring the next generation to live a healthier lifestyle.

Whether through the Gasol Foundation or Basquet Girona, the Gasol brothers know their legacy is bigger than basketball.

This is their Birthplace of Dreams. #justdoit
6 months ago